Fields marked with an asterisk (*) are mandatory
I have read the Privacy Policy and consent to the processing of my personal data.

Yes *    No

You can have anything you desire, right away. But not this.

ETRA is an innovative experience reserved for a select few, looking for a different way of living, for a playful luxury, for an exclusive and personalized way of discovering the world. Upon entering you will leave the whole world behind, you will find yourself immersed in the ultimate boutique experience.


Our suites are out of the competition. Nothing can compare with this. We designed our suites with just one goal in mind: the highest comforts of our guests. We disrupted the concept of luxury hotel suites providing for visionary experiences, making the idea of a dream getaway come true.

Peek inside our three distinct solutions, the Family, the Signature, or the Presidential suites. Lose yourself in the unique and sensual harmony that pervades our structure. You are in Florence, Italy, Europe, Planet Earth. But you will feel as if you are floating in a new dimension, characterized by the most intense relaxation, pleasure and well-being ever experienced.


Live the contemporary, seize the moment and get everything the world has to offer during your stay here. Enhance your flair for imagination, taste life and spread your wings from your place in the city.