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You’ve been everywhere. But not here.

You’ve seen everything there was to see. But not this.
Because only very few people can live this experience. It could be You.

Discover our luxury suites and see.


choose your accommodation


Our goal is to go beyond our guests’ needs, constantly exceeding their expectations.

Our concept is focused on both comfort and creativity: everything you can see is a part of a perfect and harmonic reinterpretation of contemporary luxury. Our suites in Florence, just like our idea of a boutique stay, are disruptive. Why?


Strong lines hide anything that eyes don’t want to see, precious design objects are placed in their natural environment, a warm and elegant atmosphere creates an ethereal link between all the elements. Relaxing colors and scenographic effects coexist creating a balanced and surprising setting. A soft vintage touch enhances the vibrant history of the building, exalting a new, different way to live in the heart of Florence.

Everything seems evanescent, just like in a dream.


Walk barefoot on 250 sqm heat-treated parquet, touch the pleasant surfaces of the marvelous block placed in the center of the dining room. There hides a professional kitchen designed by Boffi De Padova.


A regenerating sleep is guaranteed by ETRA’s English-made mattresses with soft pillow-toppers and/ or premium natural fibers such as cashmere. Further extra comfort is provided by the finest fabrics of linens made by DEA with Percale 600 thread counts that offer a unique sensation of freshness.

It’s simple.


Imagine your next dreamlike getaway. Think about what you’d like to find inside your suite and what you’d like to do during your journey. Take your dreams to the highest level.
That’s exactly what we’ve curated for you.
ETRA places the emphasis on the most refined and innovative elegance ever.


Are you ready for ETRA?