Etra Collection

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Art Immersion

THE MOST EXTRAVAGANT, INSPIRING ART IMMERSION YOU CAN HAVE. THAT’S MORE.

You’ve already been inside a museum. You have already seen numerous works of art surrounded by people. You know how it works.
Free your mind from these memories and sensations of the past. Try to imagine a closed museum. Or, better, open only for you.
An entire important museum just for you. That’s what we call an enticing “Art immersion”.

 

Your steps resound between the rooms and corridors, in this mysterious and peaceful atmosphere everything is possible, you could swear you hear the voices of the artists or of the masterpieces themselves.

A WALK IN ART WITH ABSOLUTE SILENCE AND PRIVACY, A COMPLETE ART EXPERIENCE.

Be part of art. Our “Art immersion” experience is something “apart” from all you have lived yet.

BE A PART OF ART.

Our art immersion is something “ap-art” from all the other contemporaries, an experience that puts the humans in the spotlight, as a protagonist, in a theatrical setting of immortal works of art. We evoke art as the ultimate challenge, seductive magic and the triumph of humanity, as a medium for enhancing men and women satisfied by beauty.
Not long ago all of us were just a spectator, a passive consumer of mass media and art. Today we are all media. As we are all part of the art.

 

That’s why our approach encourages you not to just merely watch, but to participate. After all, if you read “ETRA” in reverse, you obtain “ARTE”, art in Italian.

ETRA will provide for exclusive access to some of the most relevant landmarks and museums in the world. Enjoy some of the world’s precious gems with a new perspective.

 

LET ETRA BE THE KEY TO YOUR UNIQUE BESPOKE EXPERIENCES.

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