Fields marked with an asterisk (*) are mandatory
I have read the Privacy Policy and consent to the processing of my personal data.

Yes *    No

The essence of Luxury

The birth of Venus, the origin of our world, the essence of luxury and you

Thou shalt have no other hotel or suite.
We’ve been searching a long time for the ideal place to host the essence of luxury.
And we found it.

Palazzo Todescan was designed by the architect Giovanni Paciarelli between 1901 and 1903, with an original style, capable of blending a nineteenth-century layout with the decorations and suggestions of the Art Nouveau (with precious wrought ironworks from the Officine Michelucci).

As soon as it was built it was defined by the mass as “mortar piece of furniture”, while some, such as the famous Alfredo Melani, appreciated it for its ability to detach (finally) from the style of the fifteenth and sixteenth centuries in Florence (“it’s an audaciousness irreconcilable with the Florentine fifteenth and sixteenth centuries” he wrote).

ETRA made luxury disruptive

Together with Daniela Bianchi and Alessandro Marcattilj architects from Studio AMDB, known for their ability to transform environments in perfect and contemporary art, we recognized and enhanced the past culture and history, to develop a continuous and innovative research on pleasure.

Our goal is to reveal the most personalized and exclusive essence of luxury, which is nearby the essence of you.

Together with Daniela Bianchi and Alessandro Marcattilj architects from Studio AMDB, known for their ability to transform environments in perfect and contemporary art, we recognized and enhanced the past culture and history, to develop a continuous and innovative research on pleasure.

Our goal is to reveal the most personalized and exclusive essence of luxury, which is nearby the essence of you.

Following this idea, we have planned the renovation inside Palazzo Todescan focusing on a single ambition: to enhance the beauty in order to create an unparalleled stay experience, capable of involving all five senses. Each piece of furniture has a strong and excellent design component and it represents the highest masterpiece in its specific field. The iconic lamps, the innovative and surprising concealed kitchen, the water vapor fireplaces: everything finds its perfect context in a soft and intriguing atmosphere.

Our first step, our first accommodation is in Florence, but we cultivate the aim to bring our innovative idea of luxury and lifestyle to the world.

To offer you the best experience wherever you are, to make you always feel in the right place, at the right time.

Every millimeter has been studied to strengthen light and create a harmonious atmosphere, in which each object plays its role in unison with the others, in a touching symphony. We have eliminated any detail capable of distracting the eye from the whole harmonic and contemporary context, designing a unique setting.

Some of the greatest Italian Design excellences such as Boffi De Padova, il Borgo Cashmire, Dr Vranjes, Eredi Chiarini, DEA luxury linens, Studio AMDB and ETRA’s experience club of professional partners like the starred Michelin restaurant La Pineta contributed their art to create ETRA: Exclusive Travelers’ Attitude.

 

 

ETRA represents the essence of luxury because it recognizes and realizes your desires, becoming your purest expression, your essence.

THIS IS WHY ETRA IS NOT FOR EVERYONE

ETRA is for dreamers, for those who always have a desire to fulfill, for those who imagine what does not yet exist, for those who want to live a life beyond all limits.

Could it be you?