Holiday working and never-ending tourism

According to the Centro Studi Italian Way (commissioned in the survey by Il Sole 24 Ore ) as much as 35% of hotel bookings in 2021 are to be referred stays that combine vacation with work. Longer periods, the possibility of connecting quickly on the internet for several hours a day, between comfort, relaxation and work. A set of ideas that are now possible thanks to the development of smart working and technologies in general.

“ A stable and fast internet connection is enough to revolutionize your work-life balance ” someone wrote. Or maybe not. Some jobs can be cultivated and developed remotely, even on the beach, while others require a meeting place, a representative office, and a perfect location to reach agreements and understandings with partners. Would you invite a partner to sign a business sale in a bar? If you’re not in Paris, a location of excellence is always preferable.

Working and being tourists, possible, 365 days a year, as demonstrated by the experience of Nirav Tolia , founder of Nextdoors , who chose to live for two years in Florence, marrying the Italian Dolce Vita at work. So it is not only possible but also preferable, to continue working while moving: travel, relax and work at the same time, as it is also possible to live the experience of travel while staying exactly where we are.

We’re talking about “ neverending tourism “, which is the ability of hotels and companies, in general, to extend their services even at a distance, fully exploiting digital services. If you have already been to Florence, for example, just a flavour, a recipe, a taste, or even a photo will immediately recall the emotions of the journey. And you will feel immersed in the mood of the most beautiful city in the world.

Extending the tourist experience in time and space, before and after the trip, is the mission of neverending tourism. However, whenever possible, do you really want to experience the Florentine experience from home? We can commit ourselves, and we will do it to the utmost, but, we already know, it will not be the same. Don’t get us wrong.

We think that the shape of Michelangelo’s Bacchus, the amazement that accompanies the vision of Brunelleschi’s Dome from the balcony, the flavor of a starred menu combined with the scent and taste of a refined Italian wine, while an atmosphere of light-heartedness is felt in the air, accompanied by a jazz group that improvises not far away, under the lights of Piazza della Repubblica… you can enjoy all this pure poetry, only with real experience. Sorry again, robot.